Todd Pasternack

Author. Musician. Business Leader.

After being a professional musician for over ten years (writing, recording, producing, touring internationally) Todd Pasternack had the unbelievably good fortune of becoming just as passionate about creating with code and technology as he was with musical instruments. Todd transitioned full-time into digital marketing design, development, and ultimately strategy and product development.

Over the years, Todd has consulted on advertising technology for brands and agencies such as Ford, Apple, Showtime, Nike, American Express, Coke, R/GA, W+K, BBDO, and built and grew relationships with strategic technology and publisher partners such as Facebook, Microsoft, Adobe, Twitter, Comcast, New York TimesWall Street Journal, CBSi, and others.

When Todd isn’t geeking out on ad tech, he’s spending time with his wife and two sons in Palo Alto, CA. You might also find him playing guitar and singing alongside his wife on bass and vocals in one of their music projects.



Music works. It connects us, inspires us and makes change happen. Todd Pasternack demonstrates that the very passions and skills that musicians use to create magic work in the office as well.
— Seth Godin, author of Linchpin
If the conventional business gurus are failing you, maybe it’s time to listen to a different drummer. Literally. Todd Pasternack and the musicians he plays with in this book will open your mind and your ears to great business solutions.
— Rob Schwartz, CEO at TBWA\\Chiat\\Day NY
Full of practical advice, Lessons From The Road, effortlessly breaks
down how the principles that help success in the music arena are
translatable to every other business model. This is the kind of thinking
that pushes business forward.
— Craig Wilson, author of "The Compass and the Nail," and leading authority on loyalty, brand development, and direct marketing
A musician’s life on the road with a band inspires sound business practices – how the beat goes on.
— getAbstract

Copyright 2019 - Todd Pasternack